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Freedom Insurance

About Freedom Insurance

Freedom Insurance was established in 2002 as part of the NW Brown Group, specialising in travel and life insurance for people of any age with pre-existing medical conditions. Rather than turning people away due to health concerns, their specially trained advisors promote a ‘can go on holiday’ attitude, working to find solutions that enable customers to travel despite medical challenges. Freedom has become a trusted name for those who might struggle to find appropriate cover elsewhere, proving that insurance can be both commercially successful and deeply human-centred.

Freedom Insurance Website Screenshot

Freedom Insurance Website Design

We created a comprehensive website that consolidated four separate sites under the freedominsure.co.uk domain, with intelligent redirects ensuring no traffic was lost. Built using HTML, JavaScript, and ColdFusion with SQL Server databases, it featured a content management system that gave Freedom complete control over their content without needing technical expertise.

The real innovation lay in the integrated online quoting and sales system. We connected Healix’s medical screening library, Freedom’s rating engines, the FIT back-office system, and SagePay’s payment gateway to create a complete transaction process. Customers could complete medical screening, receive quotes, and purchase policies online 24/7, with the system automatically generating policy documents and updating back-office systems.

Read the Freedom Insurance case study

Freedom Insurance website screenshot mobile

Freedom Insurance website screenshot (mobile)
Freedom Insurance stationery and branding

Stationery & Branding

Alongside the website development, we refreshed Freedom’s corporate identity to create a more contemporary and professional look that better reflected their caring, customer-focused values. The updated branding struck the perfect balance between financial services trustworthiness and approachable warmth. We applied this new identity across a complete two-colour stationery set, including letterheads, business cards, and compliment slips. The restrained colour palette kept printing costs manageable whilst still delivering impact, with a flexible design system that accommodated Freedom’s various sub-brands whilst maintaining overall consistency.

Freedom Insurance Website Screenshot