Procter’s Sausages is a family-run butcher’s shop with over 30 years of heritage in Ipswich town centre, offering remarkable farm-to-fork produce that sets them apart in today’s food industry. Beyond their renowned sausages, the shop stocks a fantastic range of locally sourced products and serves wholesale customers across Suffolk, from traditional cafés to prestigious hotels and restaurants.
Procter’s Sausages is a family-run butcher’s shop with over 30 years of heritage in Ipswich town centre, offering remarkable farm-to-fork produce that sets them apart in today’s food industry. Beyond their renowned sausages, the shop stocks a fantastic range of locally sourced products and serves wholesale customers across Suffolk, from traditional cafés to prestigious hotels and restaurants.
Despite their established presence, Procter’s had never explored ecommerce before. We built their first online platform using WordPress and WooCommerce—a responsive, user-friendly site that maintains the warmth of their physical shop. The intuitive CMS empowers their small team to manage updates independently without technical expertise. We optimised the site for search engines from the ground up and implemented secure payment gateways with SSL certificates and full GDPR compliance, ensuring peace of mind for both Procter’s and their customers.
We created a cohesive brand identity from scratch that captures Procter’s Ipswich heritage and farm-to-fork promise. Using Adobe Illustrator, we crafted a scalable vector logo emphasising their unique production control. The comprehensive brand system—including colour palette, typography, and tone of voice—honours their 30+ years of heritage whilst positioning them as a modern, forward-thinking business, creating a distinctive identity that resonates across all touchpoints from website to packaging.
